The year of the Pegasus
Welcome to beauty:beast
The paths of a righteous man are beset on all sides by the inquiries of selfism and the tyranny of his evil.
Blessed is he who, in the name of beauty and God's will, searched through the valley of darkness, for he is truly his own keeper and the finder of lost child.
And I will strike down upon thee with great vengemce and furious anger those who accept their own poison and destruction.
And you will know my name is the Lord when you know my beast within thee......
Meehan : 25 to 1
CAUTION
In recent years, we have confirmed many counterfeits and counterfeits of the beautybeast brand on mail order sites, auction sites, and flea market sites. For counterfeit and counterfeit products (copied products), we cannot guarantee, return, or exchange any non-genuine products purchased from our official sales site or domestic authorized stores. Hmm. In addition, for products labeled as "parallel import" or "direct import", the import agent, etc. that sold the product will handle the warranty, return, or exchange. We do not offer exchanges. Please note that we are not responsible for counterfeit or counterfeit products (copied products), even if the manufacturer is listed on the package of the product. When purchasing our brand products at places other than our official sales site or domestic authorized retailers, please be very careful of counterfeits and imitations (counterfeit products).
Our Featured Projects.
Project News
【beauty:beast "HANGAR" GRAND OPENING 】
Storing legends, activating the future.
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35 years after its inception in 1991, @beautybeast_official's strategic base for storing its "history" and "future," Brand Base "HANGAR," has grand opened in Meguro, Himonya.
This is not just a shop. It's an immersive experiential space where the "present" of the latest collection and the memories of the "archive" that the world is raving about resonate with each other.
[35th Anniversary Project]
A fusion of '90s archival DNA and future creation. Experience the raw energy of beauty:beast at our new strategic base.
[OPEN]
Weekdays 10:00-17:00 (Monday to Saturday)
Sundays and public holidays: By appointment only
[CONTENT]
LATEST: Full lineup of the latest collection
ORDER: Pre-order for upcoming items
ARCHIVE: Special exhibition of treasured archive pieces
[VENUE]
beauty:beast HANGAR
ADDRESS: 2F, NC Building, 3-19-8 Himonya, Meguro-ku, Tokyo 152-0003 (2F behind the parking lot)
📍Map: https://maps.app.goo.gl/UhL3aAJxKkzaW1Ha8
We look forward to your visit.
We hope you will continue to support beautybeast in the future.
Hot News
beauty:beast 35th Anniversary Project
Latest Soundscape “Moonlight Surfer”
In 2026, beauty:beast will celebrate its 35th anniversary.
To commemorate this,
the latest album “Moonlight Surfer” has been released.
BEAUTY:BEAST “Moonlight Surfer”
BEAUTY:BEAST’s new album “Moonlight Surfer” is out now☆
Please Enjoy!
xx
Project News
beauty:beast 30th Anniversary
New Album "The Lost Decade"
Now Available for Streaming
Takao Yamashita of the brand "BEAUTY:BEAST" has teamed up with Israeli artist Nesssix to release a new album,
"The Lost Decade."
BEAUTY:BEAST has released several industrial music works in the 1990s to coincide with their collection launches, but this time, the album is composed of tracks reconstructed by Nesssix based on Yamashita's own recordings from the 90s.
This cross-generational collaboration creates a new electro-industrial sound.
Linkfire URL:
https://lnk.to/UOWdbBrx
Release News:
https://crimsontech.jp/crimson_news/beauty_beast_album/
https://www.instagram.com/nesssix/
Project News
ROOM OF LINERNOTES
Episode 6 Guest: Fashion Designer Takao Yamashita of beauty:beast
This is the sixth installment of our four-week talk series.
In episode #1, featuring Takao Yamashita, the designer of beauty:beast, we focus on the brand, which is celebrating its 35th anniversary this season. He shares valuable anecdotes about the numerous collaborations the brand has undertaken so far, as well as the collaborating artists and creators featured in this season's collection.
Project News
【35th Anniversary】
Destroying tradition, reconstructing the future.
The continuation of the legend, in your hands.
beauty:beast A New Awakening☆
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In the 1990s, beauty:beast shocked the Japanese fashion scene.
Its prologue begins with two powerful collaborations. The "two shocks" that mark the beginning have arrived.
CO-CREATION 01: SY32 × beauty:beast ── Dynamic Edge
A resonance with "SY32 by SWEET YEARS," a standard-bearer of luxury sportswear.
A lineup of 5 items, including the iconic stadium jacket, that fuse the energy of street style with the elegance of high fashion.
This spring, we will engrave "the continuation of the legend" into your style.
CO-CREATION 02: KICKXOTIC™ × beauty:beast ── Boundless Artwork
An answer derived from Bangkok's elite "KICKXOTIC™" and designer Takao Yamashita. This is "AIB," the ultimate footwear that embodies the elegance of dress shoes and the dynamism of sneakers.
With the motto "Greatness is earned, not given," this shoe embodies the beliefs of both brands, crafted by skilled artisans who meticulously weave together the finest materials, reaching the realm of a true work of art.
A special webpage showcasing the aspirations of both brands is also available.
beauty:beast, carrying 35 years of history, transcends borders and continues to evolve. Witness the moment a new chapter in history begins.
Project News
beauty:beast archive collection
Uploaded on YOUTUBE Now!
Archived beautybeast collection footage from the 90s is
now available to watch on YouTube.
We will be uploading archive collection footage
one by one from now on!
Please look forward to it!
Please subscribe to our channel.
チャンネル登録を宜しくお願い致します。
Project News
Transcending Language Barriers.
Unique Original Characters!
Familiar from THE WALL PAPER TOKYO,
original characters
'Punimoet', created in 2000 for children's picture books, are now available on Instagram and as LINE stickers.
These monsters, representing various personalities, speak to you as a communication tool that transcends age, gender, and nationality.
Punimoet ver1.02 has been released!
Project News
Transcending Language Barriers
beauty:beast 35th Anniversary
BEAUTY:BEAST's SOUNDSCAPE, originally released in the 90s,
is now available on iTunes.
Not just clothing,
FSO Project: Offering a new experience through sound
Fourth installment: hyper drive
Please look forward to future developments! ⭐︎
Project no.4
"wanderer" photo session with Takashi Hirano.
A photo session with photographer Takashi Hirano, capturing the contemporary world of beauty:beast.
Stay In Touch.
Head office Tokyo
code 151-0051
Sendagaya Horitan Bldg 223
2-39-3 Sendagaya
Shibuya-ku
Tokyo Japan
SAGAN Inc.
