


The year of the Pegasus
Welcome to beauty:beast
The paths of a righteous man are beset on all sides by the inquiries of selfism and the tyranny of his evil.
Blessed is he who, in the name of beauty and God's will, searched through the valley of darkness, for he is truly his own keeper and the finder of lost child.
And I will strike down upon thee with great vengemce and furious anger those who accept their own poison and destruction.
And you will know my name is the Lord when you know my beast within thee......
Meehan : 25 to 1
CAUTION
Warning Regarding Counterfeit, Imitation, and Unauthorized beauty:beast Products
In recent years, numerous counterfeit and imitation (malicious copy products) of our brand "beauty:beast" have been confirmed on domestic and international e-commerce sites, auction sites, and various flea market apps (flea market sites).
These not only infringe on the brand's intellectual property rights but are also legally illegal, causing significant harm to our valued customers. We urge our customers to carefully review the following guidelines to avoid becoming victims and to exercise caution when making purchases.
■ Disclaimer Regarding Unauthorized Products (Purchases from Non-Official/Authorized Retailers)
For unauthorized products purchased from sources other than the official sales site (this website) and authorized domestic retailers (such as the directly managed store "HANGAR"), the brand cannot provide authentication (genuine/counterfeit) or the following support.
Product Warranty, Returns, Refunds, and Exchanges Not Accepted
Disclaimer Regarding Manufacturer Information
(Even if our brand's manufacturer is listed on the product packaging or care label, we cannot accept any responsibility for counterfeit or imitation products.)
■ Regarding Products Labeled as "Parallel Imports" or "Direct Imports"
This is an important notice from our brand regarding products sold online labeled as "Overseas Parallel Imports," "Direct Imports," or "Overseas Outlet Products."
Regarding Warranty, Returns, and Exchanges
For all warranties, returns, refunds, and exchanges related to these parallel import products, the responsibility lies with the import agent or seller who sold the product. Our brand's official customer support cannot handle these matters.
No Official Exchanges Available
Our brand does not offer exchanges for products advertised as parallel imports or direct imports.
■ To Prevent Damage
(Purchase Through Official Channels)
The only safe way to purchase genuine beauty:beast products and authentic collections such as the "Museum Archive," which boast like-new condition, is through the following official channels:
beauty:beast Official Online Store
Directly Operated Store: HANGAR beauty:beast (Himonya, Meguro-ku, Tokyo)
Officially Announced Domestic Authorized Dealers
Purchasing through any other channel carries a very high risk of receiving counterfeit or imitation products. To protect your valuable assets and collection, we sincerely ask that you use only reliable official channels.
Thank you for your continued support of beauty:beast.
Our Featured Projects.
Project News
[World Premiere] 'beauty:beast Museum Archive
' Special Website Launched
A Collection of Supreme Works from 1991 onwards,
Stored at the Kobe Fashion Museum
Thank you for your continued support of beauty:beast.
We are pleased to announce the official launch of the 'beauty:beast Museum Archive' special webpage, which systematizes the valuable creations from the brand's founding in 1991 to the present day.
This special website features ultra-high-definition detail photographs of each archive item, along with in-depth explanations of the history the garment has woven, and the meticulous details and philosophy of designer Takao Yamashita at the time of creation.
The pages of this archive collection will be updated daily, and new items will be added sequentially. Please look forward to the updates of this ever-evolving digital museum.
■ From the Kobe Fashion Museum to the modern street. A Miraculous Condition
The archive pieces presented here are historical collection items (one-of-a-kind) dating back to 1991, carefully preserved at the Kobe Fashion Museum since 1996, under a strict temperature setting of 25 degrees Celsius.
Even after more than a quarter of a century, they maintain an overwhelmingly "like-new" condition, as if time had stood still.
Currently, we are conducting a rigorous inspection of each item. Some pieces are extremely rare, as they will be restyled from a modern perspective before being returned to the museum.
■ Future Prospects: Collector's Auction
The Museum Archive pieces published on this website are planned to be offered (sold) to collectors and artists worldwide in the future.
Currently, general sales and transactions are temporarily suspended, but we will announce auctions sequentially as soon as our acceptance system is in place.
[Important Notice Regarding Sales and Pricing]
AI-Based Global Market Value Calculation (Provisional Price)
The prices of each item displayed on the website are based on the latest market value (current transaction price) calculated by AI, taking into account current global archive market trends.
Physical Auction at the Directly Managed Store "HANGAR"
The actual final price will fluctuate depending on the bidding process at the real-world auction (physical auction) to be held at the directly managed store "HANGAR" in Meguro/Himonya.
Please take this opportunity to enjoy the 35-year history of beauty:beast.
We hope you will continue to support the HANGAR beauty:beast Museum Archive page.
[View the beauty:beast Museum Archive Special Site]
{View the official Instagram ark.beautybeast_museumarchives}
Our Featured Projects.
Project News
【beauty:beast "HANGAR" GRAND OPENING 】
Storing legends, activating the future.
_____________________________________
35 years after its inception in 1991, @beautybeast_official's strategic base for storing its "history" and "future," Brand Base "HANGAR," has grand opened in Meguro, Himonya.
This is not just a shop. It's an immersive experiential space where the "present" of the latest collection and the memories of the "archive" that the world is raving about resonate with each other.
[35th Anniversary Project]
A fusion of '90s archival DNA and future creation. Experience the raw energy of beauty:beast at our new strategic base.
[OPEN]
Weekdays 10:00-17:00 (Monday to Saturday)
Sundays and public holidays: By appointment only
[CONTENT]
LATEST: Full lineup of the latest collection
ORDER: Pre-order for upcoming items
ARCHIVE: Special exhibition of treasured archive pieces
[VENUE]
beauty:beast HANGAR
ADDRESS: 2F, NC Building, 3-19-8 Himonya, Meguro-ku, Tokyo 152-0003 (2F behind the parking lot)
📍Map: https://maps.app.goo.gl/UhL3aAJxKkzaW1Ha8
We look forward to your visit.
We hope you will continue to support beautybeast in the future.
Project News
Media Release:
beautybeast ’HANGAR’ was featured in
an article by fashionsnap.com.
Special thanks to fashionsnap.com for interviewing us.
Hot News
beauty:beast 35th Anniversary Project
Latest Soundscape “Moonlight Surfer”
In 2026, beauty:beast will celebrate its 35th anniversary.
To commemorate this,
the latest album “Moonlight Surfer” has been released.
BEAUTY:BEAST “Moonlight Surfer”
BEAUTY:BEAST’s new album “Moonlight Surfer” is out now☆
Please Enjoy!
xx
Project News
beauty:beast 30th Anniversary
New Album "The Lost Decade"
Now Available for Streaming
Takao Yamashita of the brand "BEAUTY:BEAST" has teamed up with Israeli artist Nesssix to release a new album,
"The Lost Decade."
BEAUTY:BEAST has released several industrial music works in the 1990s to coincide with their collection launches, but this time, the album is composed of tracks reconstructed by Nesssix based on Yamashita's own recordings from the 90s.
This cross-generational collaboration creates a new electro-industrial sound.
Linkfire URL:
https://lnk.to/UOWdbBrx
Release News:
https://crimsontech.jp/crimson_news/beauty_beast_album/
https://www.instagram.com/nesssix/
Project News
ROOM OF LINERNOTES
Episode 6 Guest: Fashion Designer Takao Yamashita of beauty:beast
This is the sixth installment of our four-week talk series.
In episode #1, featuring Takao Yamashita, the designer of beauty:beast, we focus on the brand, which is celebrating its 35th anniversary this season. He shares valuable anecdotes about the numerous collaborations the brand has undertaken so far, as well as the collaborating artists and creators featured in this season's collection.
Project News
【35th Anniversary】
Destroying tradition, reconstructing the future.
The continuation of the legend, in your hands.
beauty:beast A New Awakening☆
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In the 1990s, beauty:beast shocked the Japanese fashion scene.
Its prologue begins with two powerful collaborations. The "two shocks" that mark the beginning have arrived.
CO-CREATION 01: SY32 × beauty:beast ── Dynamic Edge
A resonance with "SY32 by SWEET YEARS," a standard-bearer of luxury sportswear.
A lineup of 5 items, including the iconic stadium jacket, that fuse the energy of street style with the elegance of high fashion.
This spring, we will engrave "the continuation of the legend" into your style.
CO-CREATION 02: KICKXOTIC™ × beauty:beast ── Boundless Artwork
An answer derived from Bangkok's elite "KICKXOTIC™" and designer Takao Yamashita. This is "AIB," the ultimate footwear that embodies the elegance of dress shoes and the dynamism of sneakers.
With the motto "Greatness is earned, not given," this shoe embodies the beliefs of both brands, crafted by skilled artisans who meticulously weave together the finest materials, reaching the realm of a true work of art.
A special webpage showcasing the aspirations of both brands is also available.
beauty:beast, carrying 35 years of history, transcends borders and continues to evolve. Witness the moment a new chapter in history begins.
Project News
beauty:beast archive collection
Uploaded on YOUTUBE Now!
Archived beautybeast collection footage from the 90s is
now available to watch on YouTube.
We will be uploading archive collection footage
one by one from now on!
Please look forward to it!
Please subscribe to our channel.
チャンネル登録を宜しくお願い致します。
Project News
Transcending Language Barriers.
Unique Original Characters!
Familiar from THE WALL PAPER TOKYO,
original characters
'Punimoet', created in 2000 for children's picture books, are now available on Instagram and as LINE stickers.
These monsters, representing various personalities, speak to you as a communication tool that transcends age, gender, and nationality.
Punimoet ver1.02 has been released!
Project News
Transcending Language Barriers
beauty:beast 35th Anniversary
BEAUTY:BEAST's SOUNDSCAPE, originally released in the 90s,
is now available on iTunes.
Not just clothing,
FSO Project: Offering a new experience through sound
Fourth installment: hyper drive
Please look forward to future developments! ⭐︎
Project no.4
"wanderer" photo session with Takashi Hirano.
A photo session with photographer Takashi Hirano, capturing the contemporary world of beauty:beast.
Stay In Touch.

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